14 August 2024
Playing with Purpose: a Card Game for Brand Strategy
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When Monica Hernandez, founder of Mon, reached me out, she painted a familiar picture: small business owners struggling to articulate their brand identity, leading to costly missteps when working with communication experts. As a business designer, not a branding specialist, she needed a tool to bridge this gap, empowering her clients to define their brand personality before seeking external help.
I believe strongly that clear communication is the foundation of successful collaborations. This is especially true when it comes to the often intangible world of branding. A business owner who understands their brand's essence can provide invaluable direction, saving both time and money.
Thus, "Brandscope" was born - a deck-building card game I designed to make brand strategy fun and accessible. By selecting cards representing their core values (like 'Integrity'), unique identity (like 'The Explorer'), and special flair (like 'Tech-Savvy'), entrepreneurs craft a brand personality profile that's uniquely theirs. It's a tangible way to spark conversation and ensure everyone's on the same page.
Right now Monica is testing the deck with her clients and the feedback has been just as expected: "Self-discovery is powerful and underestimated". By equipping her clients with the tools to articulate their vision, we empower them to take ownership of their brand's journey.
Back to journal
Playing with Purpose: a Card Game for Brand Strategy
Back to journal
When Monica Hernandez, founder of Mon, reached me out, she painted a familiar picture: small business owners struggling to articulate their brand identity, leading to costly missteps when working with communication experts. As a business designer, not a branding specialist, she needed a tool to bridge this gap, empowering her clients to define their brand personality before seeking external help.
I believe strongly that clear communication is the foundation of successful collaborations. This is especially true when it comes to the often intangible world of branding. A business owner who understands their brand's essence can provide invaluable direction, saving both time and money.
Thus, "Brandscope" was born - a deck-building card game I designed to make brand strategy fun and accessible. By selecting cards representing their core values (like 'Integrity'), unique identity (like 'The Explorer'), and special flair (like 'Tech-Savvy'), entrepreneurs craft a brand personality profile that's uniquely theirs. It's a tangible way to spark conversation and ensure everyone's on the same page.
Right now Monica is testing the deck with her clients and the feedback has been just as expected: "Self-discovery is powerful and underestimated". By equipping her clients with the tools to articulate their vision, we empower them to take ownership of their brand's journey.
Back to journal