21 August 2024
Baking Connection: Crafting a Logo with a Delicious Story
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In 2020, as the world grappled with isolation, a passionate couple approached me with their new business idea: a vegan cake delivery service to bring people together through delicious treats. They needed a logo that could convey their message of unity and love.
I saw this as an opportunity to design a symbol of hope and connection during a difficult time. The result was a logo featuring two intertwined figures, forming a heart when they overlap. The rich brown and soft blue hues evoke the flavors and artful presentation of their creations, made of chocolate and icing on top.
This project was a sweet reminder that even in tough times, creativity and connection can flourish. And hey, who doesn't love a good cake story with a happy ending?
Back to journal
Baking Connection: Crafting a Logo with a Delicious Story
Back to journal
In 2020, as the world grappled with isolation, a passionate couple approached me with their new business idea: a vegan cake delivery service to bring people together through delicious treats. They needed a logo that could convey their message of unity and love.
I saw this as an opportunity to design a symbol of hope and connection during a difficult time. The result was a logo featuring two intertwined figures, forming a heart when they overlap. The rich brown and soft blue hues evoke the flavors and artful presentation of their creations, made of chocolate and icing on top.
This project was a sweet reminder that even in tough times, creativity and connection can flourish. And hey, who doesn't love a good cake story with a happy ending?
Back to journal