Giancarlo Tosoni | Graphic Designer
3 July 2024
Bringing Logos to Life with 3D Artworks

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In my design process, I've explored the transformation of logos into dynamic 3D artworks using Adobe Suite and Blender. This method delves deeper than mere dimensionality, allowing for the exploration of complex geometrical details and potential applications within 2D designs.

After defining the 2D structure with traditional tools (such as modular structures, geometric constructions, orthogonal projections and isometric views created in Adobe Suite, especially Illustrator) Blender complements this process by serving as a versatile tool. It enables the exploration of 3D perspectives, even when working with flat designs using its Workbench mode. This approach not only enhances aesthetic appeal but also provides clients with a clear vision of how their brand identity can evolve into compelling 3D applications.

Beyond visual enhancement, this method underscores the dynamic evolution of design, emphasizing the creation of immersive experiences across digital and physical platforms. By demonstrating these possibilities through 3D logo animations, I aim to illustrate the potential for innovative brand storytelling.

Stay tuned for an upcoming showcase of 3D logo explorations.

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Milan, Italy