Giancarlo Tosoni | Graphic Designer
4 September 2024
The Book That Changed My Path

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Nearly 20 years ago, I stumbled upon a book that changed everything: "The Art of Looking Sideways" by Alan Fletcher. I can still picture that moment in the bookstore—the massive volume, its intriguing title calling to me.

At the time, I had no idea who Alan Fletcher was, but something about that book ignited a curiosity, a yearning to explore beyond the familiar.

It became my turning point, inspiring me to leave medical school and embrace design—a decision that has shaped my life.

My heartfelt recommendation: if you're looking for a source of inspiration, I highly recommend it! Run to buy it!

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Milan, Italy