Farmacia Viotti
A Guiding Star for Wellness
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Overview
Farmacia Viotti, a well-established pharmacy in Northern Italy, sought a brand identity refresh to reflect its evolution towards a more modern and inviting image. The goal was to capture the pharmacy's core values of guidance, trust, and tradition in a visually appealing and meaningful way.
Solution
I revitalized the pharmacy’s brand identity while maintaining its core values. The centerpiece is a reimagined logo: the traditional green cross transformed into a star-like form of intersecting "V" shapes. This design, reminiscent of a compass rose, reflects both the pharmacy's name and its guiding role in the community. A harmonious green and black palette, paired with updated typography, created a unified, welcoming presence across all touchpoints.
Results
The refreshed brand has successfully modernized Farmacia Viotti, attracting a wider audience. The unique logo and contemporary design project professionalism and trustworthiness, strengthening community ties and boosting foot traffic. It has also instilled pride among the staff, reflecting their dedication to exceptional care and guidance.
Back to project
A Guiding Star for Wellness
Back to project
Overview
Farmacia Viotti, a well-established pharmacy in Northern Italy, sought a brand identity refresh to reflect its evolution towards a more modern and inviting image. The goal was to capture the pharmacy's core values of guidance, trust, and tradition in a visually appealing and meaningful way.
Solution
I revitalized the pharmacy’s brand identity while maintaining its core values. The centerpiece is a reimagined logo: the traditional green cross transformed into a star-like form of intersecting "V" shapes. This design, reminiscent of a compass rose, reflects both the pharmacy's name and its guiding role in the community. A harmonious green and black palette, paired with updated typography, created a unified, welcoming presence across all touchpoints.
Results
The refreshed brand has successfully modernized Farmacia Viotti, attracting a wider audience. The unique logo and contemporary design project professionalism and trustworthiness, strengthening community ties and boosting foot traffic. It has also instilled pride among the staff, reflecting their dedication to exceptional care and guidance.
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