Fórmula e-commerce
Empowering Digital Entrepreneurs
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Overview
Fórmula e-commerce, a bootcamp in partnership with Alibaba Business School, was designed to equip Spanish-speaking digital entrepreneurs with the knowledge and skills to enhance their online sales and increase profitability. The program needed a logo that visually captured its commitment to growth and success in the digital marketplace.
Solution
I collaborated with the Fórmula e-commerce team to design a logo that reflects their mission. The logo features an upward-pointing arrow, symbolizing growth and success in digital sales. The use of orange and black conveys vitality, energy, sophistication, and professionalism. To ensure consistent and impactful brand communication, the logo was accompanied by comprehensive brand guidelines and a suite of digital applications.
Results
The dynamic logo and cohesive brand identity have successfully set Fórmula e-commerce apart in the competitive online education market. This clear visual representation of growth and success has contributed to increased enrollment, positive participant feedback, and strengthened the program's credibility and value proposition.
Back to project
Empowering Digital Entrepreneurs
Back to project
Overview
Fórmula e-commerce, a bootcamp in partnership with Alibaba Business School, was designed to equip Spanish-speaking digital entrepreneurs with the knowledge and skills to enhance their online sales and increase profitability. The program needed a logo that visually captured its commitment to growth and success in the digital marketplace.
Solution
I collaborated with the Fórmula e-commerce team to design a logo that reflects their mission. The logo features an upward-pointing arrow, symbolizing growth and success in digital sales. The use of orange and black conveys vitality, energy, sophistication, and professionalism. To ensure consistent and impactful brand communication, the logo was accompanied by comprehensive brand guidelines and a suite of digital applications.
Results
The dynamic logo and cohesive brand identity have successfully set Fórmula e-commerce apart in the competitive online education market. This clear visual representation of growth and success has contributed to increased enrollment, positive participant feedback, and strengthened the program's credibility and value proposition.
Back to project