Giancarlo Tosoni | Graphic Designer
Category: Naming, Brand Identity, Logo
Year: 2020
Naming, logo, and visual identity for an Italian brand specializing in high-quality glasses. The business idea originates from the desire to create a brand, initially associated with the scope of sight and vision, inspired by values of creativity, aesthetic sense, and innovation. Starting from the selected naming solution, the concept around which the brand identity project developed is one of a cryptic and enigmatic appeal. Ixylon, both in name and symbol, carries an allure reminiscent of an untranslated Egyptian hieroglyph, materializing as a graphic entity perfect for marking even small objects and invoking the identified concept of “Soul of Vision”, aided by a unisex, enveloping, and mysterious color palette.
Milan, Italy