Ixylon
Unveiling the Soul of Vision
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Overview
An emerging Italian premium eyewear brand sought a distinctive brand identity to stand out and resonate with discerning customers. The project aimed to embody creativity, aesthetic sense, and innovation, translating the "Soul of Vision" concept into a captivating brand.
Solution
I developed a comprehensive brand identity that embodies the essence of the brand:
Results
The new brand identity positions Ixylon as a unique and captivating player in the eyewear market, resonating with discerning customers. Alberto Colosini, the founder, testifies: «Ixylon perfectly captures our vision. It has been incredibly well-received, generating excitement for our launch: this is a testament to the power of creativity and innovation in crafting a standout brand».
Back to project
Unveiling the Soul of Vision
Back to project
Overview
An emerging Italian premium eyewear brand sought a distinctive brand identity to stand out and resonate with discerning customers. The project aimed to embody creativity, aesthetic sense, and innovation, translating the "Soul of Vision" concept into a captivating brand.
Solution
I developed a comprehensive brand identity that embodies the essence of the brand:
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Naming: the enigmatic name "Ixylon" evokes mystery and intrigue.
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Logo design: a symbolic logo, inspired by hieroglyphs, captures the "Soul of Vision."
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Color palette: a carefully curated, unisex palette reinforces the brand's mystique.
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Brand system: comprehensive guidelines ensure consistency across all applications.
Results
The new brand identity positions Ixylon as a unique and captivating player in the eyewear market, resonating with discerning customers. Alberto Colosini, the founder, testifies: «Ixylon perfectly captures our vision. It has been incredibly well-received, generating excitement for our launch: this is a testament to the power of creativity and innovation in crafting a standout brand».
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