Giancarlo Tosoni | Graphic Designer
Movios
Delivering Sweetness and Connection

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Overview
Movios, a vegan cake delivery service launched during the COVID-19 lockdown, sought a logo that would convey themes of unity and love during a time of widespread uncertainty and isolation.

Solution
I collaborated to envision the client's business vision, designing a logo featuring two stylized anthropomorphic figures that, overlapping, draw a heart, symbolizing the connection, love, and togetherness at the core of their brand. The brown and blue color palette evokes the richness of chocolate and the delicate touch of decorative icing, aligning perfectly with the brand's appeal.

Results
The logo successfully captured the intended message of community and comfort, resonating with customers and helping Movios establish a strong presence even during the challenging circumstances of the pandemic.

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Milan, Italy