Piecos
Dressing Up Childhood Dreams
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Overview
Piecos, a new e-commerce venture, aimed to offer parents a curated selection of affordable, high-quality clothing and accessories for babies and young children. Their challenge was to stand out in a saturated market, balance affordability with perceived quality, and create a memorable brand that captures the essence of childhood joy.
Solution
I collaborated to create a brand identity reflecting Piecos' vision:
Results
The new visual identity has fueled a successful launch, driving brand awareness and market penetration. The playful logo and consistent branding have resonated with the target audience, resulting in increased social media engagement and strong sales. As the founder stated: «The new Piecos brand identity perfectly captures the essence of who we are. It’s more than just a design—it’s a gateway to childhood joy, making our brand unforgettable for parents and their little ones».
Back to project
Dressing Up Childhood Dreams
Back to project
Overview
Piecos, a new e-commerce venture, aimed to offer parents a curated selection of affordable, high-quality clothing and accessories for babies and young children. Their challenge was to stand out in a saturated market, balance affordability with perceived quality, and create a memorable brand that captures the essence of childhood joy.
Solution
I collaborated to create a brand identity reflecting Piecos' vision:
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Logo: a playful "P" with a lollipop swirl, symbolizing childhood delight. Red and white add energy and innocence.
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Aesthetic: clean and modern with playful touches. Simple shapes and bright colors create a sense of fun.
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Brand consistency: the identity extends across all touchpoints, ensuring a cohesive brand experience.
Results
The new visual identity has fueled a successful launch, driving brand awareness and market penetration. The playful logo and consistent branding have resonated with the target audience, resulting in increased social media engagement and strong sales. As the founder stated: «The new Piecos brand identity perfectly captures the essence of who we are. It’s more than just a design—it’s a gateway to childhood joy, making our brand unforgettable for parents and their little ones».
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