Giancarlo Tosoni | Graphic Designer
100 Citas de Tinder
Category: Brand Identity
Year: 2022
Visual identity for “100 Citas de Tinder” (“100 Tinder Dates”), a Colombian podcast that delves into the romantic experiences of a mysterious guest, recounting her most memorable encounters facilitated by the renowned dating platform. The underlying concept was to identify and reinterpret, in a distinctive style, the language and codes typical of the digital ecosystem ​(pictograms and emoticons, chat message balloons, and use of color schemes). This concept was applied to both the editorial plan, comprising 100 episodes, and the overall entity of the podcast, integrated across physical and digital touchpoints.

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Milan, Italy