23 October 2024
From Swipe to Story: Designing Love’s Visual Identity
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It's funny how life comes full circle. This weekend, I'm getting married, which seems like the perfect time to revisit a project that delves into the often chaotic world of modern love.
A couple of years ago, I had the opportunity to develop the visual identity for '100 Citas de Tinder' (100 Dates on Tinder), a Latin American podcast exploring the ups and downs of online dating.
To capture the essence of the digital dating experience and provide a functional backdrop for the incredible stories the guests narrate, I incorporated elements like playful emojis, chat bubbles, and a vibrant color palette that reflects the diverse emotions and experiences explored in the podcast.
This distinctive visual identity has successfully resonated with the target audience, fostering increased listener engagement and social media interaction.
Designing for a dating app gave me a unique perspective on the search for love... and while '100 Citas de Tinder' focuses on the digital side of things, I can personally attest that sometimes the perfect match is just a swipe away.
See the full project here.
Back to journal
From Swipe to Story: Designing Love’s Visual Identity
Back to journal
It's funny how life comes full circle. This weekend, I'm getting married, which seems like the perfect time to revisit a project that delves into the often chaotic world of modern love.
A couple of years ago, I had the opportunity to develop the visual identity for '100 Citas de Tinder' (100 Dates on Tinder), a Latin American podcast exploring the ups and downs of online dating.
To capture the essence of the digital dating experience and provide a functional backdrop for the incredible stories the guests narrate, I incorporated elements like playful emojis, chat bubbles, and a vibrant color palette that reflects the diverse emotions and experiences explored in the podcast.
This distinctive visual identity has successfully resonated with the target audience, fostering increased listener engagement and social media interaction.
Designing for a dating app gave me a unique perspective on the search for love... and while '100 Citas de Tinder' focuses on the digital side of things, I can personally attest that sometimes the perfect match is just a swipe away.
See the full project here.
Back to journal