Giancarlo Tosoni | Graphic Designer
24 May 2024
BIG 2024: Celebrating Corporate Identity Design

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Last week, Milan got a splash of green with the arrows of “BIG 2024”, the International Graphics Biennial. It’s this interesting festival all about communication design and visual culture, with events happening all over the city. Seriously, check out the event’s website to see the awesome job the organizers did bringing together so many cool people and themes.

I got to be part of one of these events, the exhibition “Corporate Identity Design: Italian graphics between design culture and business culture”, at the ADI Design Museum. This place is amazing, I always feel so at home there. The exhibition, curated by Gaetano Grizzanti, features ten projects from various studios specializing in visual and corporate identity. Among them are two projects I worked on with the Univisual design team for the Breton Group.

The exhibition runs until June 13, 2024, so if you’re in the area, definitely check it out. It’s worth it, even if it’s just to enjoy an aperitif while admiring the projects from the historic Compasso d’Oro award collection.

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©2024
Milan, Italy