Giancarlo Tosoni | Graphic Designer
8 January 2025
Seeing Things Clearly: a Fresh Look for Renzo's Brand

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I had a blast working on Renzo’s brand refresh. They’ve been in eyecare for decades, so we went with a minimalistic brand design that combines their heritage with a clean, modern vibe.

To shape this new brand identity, I focused on:

•⁠ ⁠A modern logo that feels authentic
•⁠ ⁠A refined color palette with a hint of warmth
•⁠ ⁠Sleek typography that’s both fresh and easy to read
•⁠ ⁠Signage for physical stores that stands out in a busy environment
•⁠ ⁠A website layout that highlights their expertise in eyecare
•⁠ ⁠Company stationery that looks polished yet friendly
•⁠ ⁠Packaging that brings their new look to life
•⁠ ⁠Brand guidelines to keep everything consistent

I love how this brand strategy connects with a more selective audience without losing the trust that Renzo has built over the years. A well-crafted brand identity can really help a business stand out while staying true to its roots.

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Milan, Italy