8 January 2025
Seeing Things Clearly: a Fresh Look for Renzo's Brand
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I had a blast working on Renzo’s brand refresh. They’ve been in eyecare for decades, so we went with a minimalistic brand design that combines their heritage with a clean, modern vibe.
To shape this new brand identity, I focused on:
• A modern logo that feels authentic
• A refined color palette with a hint of warmth
• Sleek typography that’s both fresh and easy to read
• Signage for physical stores that stands out in a busy environment
• A website layout that highlights their expertise in eyecare
• Company stationery that looks polished yet friendly
• Packaging that brings their new look to life
• Brand guidelines to keep everything consistent
I love how this brand strategy connects with a more selective audience without losing the trust that Renzo has built over the years. A well-crafted brand identity can really help a business stand out while staying true to its roots.
Back to journal
Seeing Things Clearly: a Fresh Look for Renzo's Brand
Back to journal
I had a blast working on Renzo’s brand refresh. They’ve been in eyecare for decades, so we went with a minimalistic brand design that combines their heritage with a clean, modern vibe.
To shape this new brand identity, I focused on:
• A modern logo that feels authentic
• A refined color palette with a hint of warmth
• Sleek typography that’s both fresh and easy to read
• Signage for physical stores that stands out in a busy environment
• A website layout that highlights their expertise in eyecare
• Company stationery that looks polished yet friendly
• Packaging that brings their new look to life
• Brand guidelines to keep everything consistent
I love how this brand strategy connects with a more selective audience without losing the trust that Renzo has built over the years. A well-crafted brand identity can really help a business stand out while staying true to its roots.
Back to journal