Giancarlo Tosoni | Graphic Designer
Category: Brand Identity, Logo
Year: 2014
Visual identity for an Italian store with over 30 years of experience in optics and optometry. In continuity with the founder's insight, the business vision of the second generation is a blend of expertise and know-how, with an even stronger focus on a customer-centric approach. The generational update of this outlook is epitomized by the symbol, a representation of an eye and the embracing circularity it conveys, complemented by a dynamic and vivid color scheme.
Milan, Italy