Renzo
Modernizing 30 Years of Expertise
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Overview
Ottica Renzo, a long-standing Italian eyecare store, sought a brand identity refresh to reflect its evolution towards a more customer-centric approach, balancing heritage with innovation.
Solution
Key strategic updates included:
Results
The refreshed brand successfully positions Renzo as a trusted eyecare provider with a modern perspective, resonating with both existing and new customers. Alberto Colosini, Managing Director, states: «The new brand perfectly captures Renzo’s essence, blending our legacy with a modern approach. This transformation has breathed new life into our brand, attracting a new generation of customers and paving the way for a bright future».
Back to project
Modernizing 30 Years of Expertise
Back to project
Overview
Ottica Renzo, a long-standing Italian eyecare store, sought a brand identity refresh to reflect its evolution towards a more customer-centric approach, balancing heritage with innovation.
Solution
Key strategic updates included:
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Name simplification: streamlined to "Renzo" for enhanced recognition.
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Brand identity: developed a visual identity that communicates heritage and expertise while appealing to a younger audience.
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Updated graphics: incorporated modern visuals and colors for a contemporary brand presence.
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Messaging: drafted messaging that highlights Renzo's expertise and commitment to personalized care.
Results
The refreshed brand successfully positions Renzo as a trusted eyecare provider with a modern perspective, resonating with both existing and new customers. Alberto Colosini, Managing Director, states: «The new brand perfectly captures Renzo’s essence, blending our legacy with a modern approach. This transformation has breathed new life into our brand, attracting a new generation of customers and paving the way for a bright future».
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