Giancarlo Tosoni | Graphic Designer
Category: Brand Identity, Logo
Year: 2023
Visual identity for a Latin American e-commerce platform featuring handcrafted jewelry and accessories inspired by the wonders of nature and the enchanting world of fantasy culture. The project was born out of the necessity to craft a captivating and magical dimension. It all begins with the dynamic symbol – formed from the interplay of four circles and a square – which continually morphs until it transforms into a stylized flower. This process mirrors the modulation of ancient runes, invoking an enchantment of nature and fertility.

Milan, Italy