Aureyal
Where Nature and Fantasy Converge
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Overview
Aureyal, a Latin American e-commerce platform for handcrafted jewelry and accessories, sought a visual identity to transport customers into a realm where nature's beauty meets the magic of fantasy. The goal was a distinctive, immersive brand experience reflecting the artistry of their pieces.
Solution
Collaborating closely with Aureyal, we crafted a brand identity embodying their vision:
Results
The unique brand identity has fostered deeper customer connections, driving loyalty and advocacy. The Aureyal team is thrilled with the transformative impact, attributing increased conversions and sales to the captivating design.
Back to project
Where Nature and Fantasy Converge
Back to project
Overview
Aureyal, a Latin American e-commerce platform for handcrafted jewelry and accessories, sought a visual identity to transport customers into a realm where nature's beauty meets the magic of fantasy. The goal was a distinctive, immersive brand experience reflecting the artistry of their pieces.
Solution
Collaborating closely with Aureyal, we crafted a brand identity embodying their vision:
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Logo: a dynamic symbol transforming from geometric shapes into a stylized flower, symbolizing the fusion of ancient runes and nature's enchantment.
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Colors and typography: greens and yellows evoke nature and creativity. Elegant typography complements the logo, inviting customers into Aureyal’s world.
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Visual language: the brand identity is consistently applied across all touchpoints, creating a magical and memorable experience.
Results
The unique brand identity has fostered deeper customer connections, driving loyalty and advocacy. The Aureyal team is thrilled with the transformative impact, attributing increased conversions and sales to the captivating design.
Back to project