Giancarlo Tosoni | Graphic Designer
Category: Brand Identity, Logo
Year: 2023
Visual identity for a fast-casual pizza restaurant based in Italy. The business purpose, in a fully saturated market, especially in Italian neighborhoods, was to create a cozy and stylish environment for a tasty and relaxed break, suitable for both work and family occasions. The focal point of the design project was the symbol: a golden star made of eight pizza slices, visually translating the business’ tagline, “La Stella del Gusto” (“The Star of Taste”). Paired with the gold of the star, a shade of dark blue was chosen to enhance the required elegance for the restaurant’s positioning.

Milan, Italy