Bono
Rebranding for a Gourmet Experience
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Overview
Bono, a pizza restaurant facing challenges in a saturated Italian market due to its initial student-focused, budget-friendly approach, sought a brand identity refresh. The objective was to reposition the restaurant as a premium dining destination, appealing to a discerning clientele seeking a gourmet pizza experience.
Solution
Collaborating closely with the client, we implemented a multi-faceted solution:
Results
The rebranding successfully repositioned Bono, attracting a discerning clientele and fostering customer loyalty. Alberto Bonometti, the owner, shares his experience: «The professional guidance I got was invaluable, especially because I was struggling with my DIY approach. The new identity allowed my restaurant to survive, targeting the right audience and building loyalty, despite strong competition».
Back to project
Rebranding for a Gourmet Experience
Back to project
Overview
Bono, a pizza restaurant facing challenges in a saturated Italian market due to its initial student-focused, budget-friendly approach, sought a brand identity refresh. The objective was to reposition the restaurant as a premium dining destination, appealing to a discerning clientele seeking a gourmet pizza experience.
Solution
Collaborating closely with the client, we implemented a multi-faceted solution:
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Symbolic logo: crafted a logo featuring a golden star composed of pizza slices, visually representing the tagline "The Star of Taste" and conveying quality and culinary expertise.
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Sophisticated visual identity: designed a refined visual language with elegant colors and typography, creating an inviting atmosphere appealing to both professionals and families.
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Compelling messaging: developed messaging that emphasizes the gourmet pizza experience and Bono's commitment to providing a relaxing dining experience.
Results
The rebranding successfully repositioned Bono, attracting a discerning clientele and fostering customer loyalty. Alberto Bonometti, the owner, shares his experience: «The professional guidance I got was invaluable, especially because I was struggling with my DIY approach. The new identity allowed my restaurant to survive, targeting the right audience and building loyalty, despite strong competition».
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