Giancarlo Tosoni | Graphic Designer
Mamé
Category: Brand Identity, Logo
Year: 2019
Visual identity for a frozen yogurt specialty ice cream store. The founders aimed to create a youthful and dynamic space where customers could enjoy a quick and delightful taste break, indulging in healthy and natural ingredients guilt-free.
The branding revolves around the initial letter M, which is a nickname of one of the founders, Mamé, transforming into a cheerful “smile”. This is paired with a distinctive shade of green, symbolizing both the naturalness of the ingredients and the cool, refreshing nature of the product.


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Milan, Italy