Mamé
A Scoop of Happiness
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Overview
Mamé, a frozen yogurt and specialty ice cream shop, desired a brand identity that embodied youthfulness, energy, and guilt-free indulgence. The founders envisioned a space where customers could savor a quick, delightful treat made with wholesome, natural ingredients.
Solution
I crafted a playful brand identity that captures Mamé's essence:
Results
The revitalized brand identity has successfully attracted a broader customer base, leading to increased foot traffic and sales. The cheerful "M" logo and vibrant green color scheme entice passersby to step in and enjoy a healthy treat.
Back to project
A Scoop of Happiness
Back to project
Overview
Mamé, a frozen yogurt and specialty ice cream shop, desired a brand identity that embodied youthfulness, energy, and guilt-free indulgence. The founders envisioned a space where customers could savor a quick, delightful treat made with wholesome, natural ingredients.
Solution
I crafted a playful brand identity that captures Mamé's essence:
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Logo: a cheerful "smile" formed from the initial "M," representing both the founder's nickname and the joyful experience of enjoying their frozen yogurt.
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Color palette: a distinctive shade of green symbolizes the natural ingredients and refreshing nature of the product.
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Design style: a simple and energetic aesthetic, with dynamic shapes and patterns, evokes a sense of youthfulness and fun.
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Brand consistency: the identity extends seamlessly across all touchpoints, from storefront signage to packaging and social media, creating a cohesive and inviting brand experience.
Results
The revitalized brand identity has successfully attracted a broader customer base, leading to increased foot traffic and sales. The cheerful "M" logo and vibrant green color scheme entice passersby to step in and enjoy a healthy treat.
Back to project