Giancarlo Tosoni | Graphic Designer
Milini 1954
Category: Brand Identity, Logo
Year: 2018
Logo for an Italian gastronomy, wine bar, and bistro – a well-established and frequented local gathering place since 1954. The logo captures the venue’s distinctive arched façade, leveraging this key element of recognition. Furthermore, the continuous stroke forming the logo subtly incorporates all the letters comprising the name “Milini”. The visual identity is enriched by a color palette that emphasizes its historical significance and culinary excellence. This identity is complemented by a simple yet distinctive system for branding digital communications and promotions.
Milan, Italy