Giancarlo Tosoni | Graphic Designer
Milini 1954
A Taste of Timeless Elegance

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Overview
Milini 1954, a well-established Italian gastronomy, wine bar, and bistro, sought to refresh its brand identity to better reflect its charm, quality, and culinary legacy.

Solution
Collaborating with a restaurant interior design expert, we crafted a visual identity that celebrates Milini 1954's heritage while presenting a contemporary appeal:
  • Logo design: a continuous stroke outlines the venue's arched façade, incorporating the initial "m," blending history with a modern aesthetic.
  • Colors and typography: a sophisticated palette of dark blue and gold emphasizes the venue's historical roots and culinary expertise. The typography complements the logo with a contemporary yet classic feel.
  • Brand applications: the new identity was consistently applied across all touchpoints, reflecting Milini 1954's commitment to quality.

Results
The revitalized brand identity has successfully refreshed Milini 1954's image, attracting a wider audience while maintaining its loyal patrons. The contemporary logo and refined aesthetic have elevated the venue's perception, reinforcing its position as a renowned meeting place for exceptional dining and local gastronomic products.

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©2024
Milan, Italy