Giancarlo Tosoni | Graphic Designer
Category: Brand Identity, Logo, Editorial, Poster
Year: 2020
Brand identity for a venture lab specializing in innovative business models, empowering entrepreneurs with creative and profitable decisions. The logo – a geometric representation of the startup's name – embodies the methodical approach of the brand, complemented by a vibrant color palette, reflecting its dynamism and creativity. The visual identity also includes customized figurative pictograms (for services), abstract icons (for the offering system), a bespoke typeface and guidelines manuals for tone of voice and proper use of the core identity elements. Additionally, a series of publications (both print and digital) to support events, webinars, and business activities was designed, along with the definition of communication standards for social networks.

Winner of:
Wolda Gold Award 2023 (cat. new logo)
Wolda Gold Award 2023 (cat. corporate identity)

Milan, Italy