Mon
Fueling Startup Success
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Overview
Mon, a venture lab empowering aspiring entrepreneurs, sought a brand identity that reflected their rebellious spirit and commitment to fostering innovation.
The goals of the project included:
A comprehensive brand identity was crafted, balancing sophistication and simplicity:
The new brand identity positions Mon as a forward-thinking venture lab, empowering entrepreneurs to turn their ideas into reality. As Mónica Hernandez, founder of Mon, states: «This project brought my vision to life. We've built a thriving community around a simple idea: rebel your future!»
Back to project
Fueling Startup Success
Back to project
Overview
Mon, a venture lab empowering aspiring entrepreneurs, sought a brand identity that reflected their rebellious spirit and commitment to fostering innovation.
The goals of the project included:
- Capture Mon's unique ethos and resonate with its target audience.
- Balance structured guidance with a celebration of creativity.
- Establish trust and credibility as a new venture.
- Align the client's vision with practical startup realities.
A comprehensive brand identity was crafted, balancing sophistication and simplicity:
- Visual identity: a geometric logo, vibrant color palette, and custom typeface embody Mon's methodical yet dynamic approach.
- Communication system: custom iconography and clear guidelines ensure consistent messaging across all channels.
- Marketing materials: print and digital collateral support events and foster a cohesive brand experience.
The new brand identity positions Mon as a forward-thinking venture lab, empowering entrepreneurs to turn their ideas into reality. As Mónica Hernandez, founder of Mon, states: «This project brought my vision to life. We've built a thriving community around a simple idea: rebel your future!»
Back to project