Plantasía
Cultivating Accessible Greenery
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Overview
Plantasia, a Latin American e-commerce startup specializing in handmade succulent and cacti arrangements, needed a brand identity that embodied accessibility and joy. The goal was to showcase the ease of plant care and appeal to both experienced enthusiasts and newcomers.
Solution
A comprehensive brand identity was crafted to reflect Plantasia's mission:
Results
Plantasia's vibrant new identity has flourished, attracting a wider audience and fostering a dedicated community. The playful design embodies the brand's welcoming spirit, proving founder Gladys Olaya's vision: «Having a green thumb is a joy accessible to everyone».
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Cultivating Accessible Greenery
Back to project
Overview
Plantasia, a Latin American e-commerce startup specializing in handmade succulent and cacti arrangements, needed a brand identity that embodied accessibility and joy. The goal was to showcase the ease of plant care and appeal to both experienced enthusiasts and newcomers.
Solution
A comprehensive brand identity was crafted to reflect Plantasia's mission:
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Naming: the playful "Plantasia" merges "fantasía" and "planta," capturing the brand's accessible and creative approach.
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Logo design: a cheerful smiley face with a sprouting plant visually communicates the joy of plant care.
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Color palette: vibrant shades of green create a natural and welcoming aesthetic.
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Brand system: consistent packaging and materials reinforce Plantasia's commitment to accessibility.
Results
Plantasia's vibrant new identity has flourished, attracting a wider audience and fostering a dedicated community. The playful design embodies the brand's welcoming spirit, proving founder Gladys Olaya's vision: «Having a green thumb is a joy accessible to everyone».
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