4 June 2024
Historic Wine Bar Gets a Contemporary Makeover
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A colleague and friend, an expert in restaurant interior design, reached out with a project for a historic venue. This local business, Milini (located in the province of Brescia, Italy), had been a beloved wine bar and bistro since 1954, but its signage was outdated and cluttered, failing to reflect its charm and quality.
In 2018, I was tasked with redesigning the brand logo. The goal was to create a visual identity that celebrated the venue’s historical significance and culinary excellence while presenting a contemporary look. To capture Milini 1954's distinctive character, I focused on its most recognizable feature: its arched façade. The new logo features a continuous stroke that outlines this element while drawing the initial letter “m.” The visual identity was further enhanced by a color palette of dark blue and gold, emphasizing the venue's historical roots and culinary excellence, along with a contemporary yet classic typographic set.
Today, Milini 1954 continues to be a renowned meeting place for the local community. It offers exceptional on-site dining experiences and is a well-recognized spot for purchasing local gastronomic products. The new brand identity has refreshed its image and strengthened its connection with both longtime patrons and new visitors.
View the detailed process of Milini's brand redesign.
Back to journal
Historic Wine Bar Gets a Contemporary Makeover
Back to journal
A colleague and friend, an expert in restaurant interior design, reached out with a project for a historic venue. This local business, Milini (located in the province of Brescia, Italy), had been a beloved wine bar and bistro since 1954, but its signage was outdated and cluttered, failing to reflect its charm and quality.
In 2018, I was tasked with redesigning the brand logo. The goal was to create a visual identity that celebrated the venue’s historical significance and culinary excellence while presenting a contemporary look. To capture Milini 1954's distinctive character, I focused on its most recognizable feature: its arched façade. The new logo features a continuous stroke that outlines this element while drawing the initial letter “m.” The visual identity was further enhanced by a color palette of dark blue and gold, emphasizing the venue's historical roots and culinary excellence, along with a contemporary yet classic typographic set.
Today, Milini 1954 continues to be a renowned meeting place for the local community. It offers exceptional on-site dining experiences and is a well-recognized spot for purchasing local gastronomic products. The new brand identity has refreshed its image and strengthened its connection with both longtime patrons and new visitors.
View the detailed process of Milini's brand redesign.
Back to journal